VIRUS OF THE MINDThe Revolutionary New Science of the Meme and How It Affects You
We are surrounded by information in the 21st Century: we are bombarded by
advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we
have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very
carefully. However, our choices are very often made for us as the result of advertising, media companies, the
government and popular culture. The results of these choices are called memes, and their impact is shaping not
just society but us individually, and on a core level, beyond psychology, personal free will, and even
genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an
incredible study into the power of communication and “going along with everyone else”. Virus of the Mind
explains just how we are “infected” by the deliberate shaping of society’s attitudes and behaviours – and how
we can cure ourselves.
About the Author
Richard Brodie is one of the world’s leading authorities on memetics - the study
of self-replicating aspects of culture. The creator of Microsoft Word and Bill Gates’ personal technical
assistant, he is also a professional poker player and an aficionado of the internet and its role in society.
Website: www.memecentral.com Author Residence: Washington, USA.
WAYNE DYERRead STOP THE EXCUSES or listen to Excuses Begone and you can learn how to be aware of the majority of excuses that we make on a day to day basis. Excuses are actually lies, lies that we tell ourselves why we can't lose weight, change our job, be more assertive and say "NO!" but usually say yes because we are frightened of upsetting or hurting others at the expense of ourselves and that's just for starters! How many people do you know, maybe including yourself, who are working but hate their jobs, continually moan or complain about it but do nothing about it? If you ask why they don't do something about it, they will probably give you a whole lot of reasons why such as: the work is easy, I've not got any any responsibilities, it's convenient to get to, what else could I do, better the devil you know and other excuses that they don't tell you would be that they fear the unknown, changing their job would take them out of their comfort zone, they haven't got the confidence, are afraid of being interviewed. Being aware of our excuses can help us to gain confidence and take control of our lives. The methods Wayne Dyer uses are straight forward and simple but the results are profound. |